B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- click through rate drop for Google AI Overviews (2025)
Google AI Overviews cut click-through rates / clicks by 38% based on Seer's review of 5.47 million queries across 53 brands.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer
Primary
Tier B
https://seovendor.co/google-ai-overviews-cut-clicks-38-without-satisfaction-gain/ ↗
Source Article
Google AI Overviews Cut Clicks 38% Without Satisfaction Gain
Across Google search pages, AI Overviews have changed what your clicks look like. As a result, your traffic has dropped for many sites. New data shows these quick notes cut click through rates by 38%, even when you still have the same needs.
Table of Contents
Top ranking pages have seen a bigger hit…
Original Research
Seer
· Original study ↗
Methodology
Seer reviewed 5.47 million queries across 53 brands.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 38% click through rate drop. Source: Seer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-overviews-click-drop
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<blockquote cite="https://lighthousedata.io/data/google-ai-overviews-click-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- click through rate drop for Google AI Overviews<br><small>Source: Seer (2025) · <a href="https://lighthousedata.io/data/google-ai-overviews-click-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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