B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- click through rate drop for Google queries with AI Overviews (2025)
Ahrefs measures an approximate 61% drop in click-through rate on Google queries where AI Overviews appear.
- Reported as an approximate value ('around 61%')
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://begradient.com/knowledge/search-everywhere-optimization-the-new-seo-for-b2b-growth ↗
Source Article
Search Everywhere Optimization: the new SEO for B2B Growth
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Search Everywhere Optimization is the broadening of SEO into every search moment: Google, LLMs like ChatGPT, Claude, Gemini and Perplexity, and social search. One foundation, two expansions, three search worlds. Not a replacemen…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs measurement cited by author
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google queries with AI Overviews: 61% click through rate drop. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-drop-ai-overviews-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctr-drop-ai-overviews-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- click through rate drop for Google queries with AI Overviews<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ctr-drop-ai-overviews-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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