B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48%
48% -- purchase abandonment rate for website users (2025)
48% of users abandon a purchase when they cannot identify clear security indicators on a website.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
smart-team.io
Primary
Tier C
https://smart-team.io/en/reasons-hire-wordpress-maintenance-services/ ↗
Source Article
10 Reasons to Hire WordPress Maintenance Services
Professional maintenance is no longer optional
WordPress has established itself as the most widely used content management platform in the world, powering more than 40% of all active websites. That popularity explains its flexibility, but it also makes it a prime target for automated attacks, perfor…
Original Research
smart-team.io
· Original study ↗
Methodology
Cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website users: 48% purchase abandonment rate. Source: smart-team.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-abandon-purchase-security-signals
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<blockquote cite="https://lighthousedata.io/data/users-abandon-purchase-security-signals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- purchase abandonment rate for website users<br><small>Source: smart-team.io (2025) · <a href="https://lighthousedata.io/data/users-abandon-purchase-security-signals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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