B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
25%
25% -- purchase abandonment rate for Users encountering unclear or overly complicated product titles (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (2)
Baymard Institute
Primary
Tier C
https://www.okkular.io/a-complete-guide-for-constructing-product-titles-for-fashion-e-commerce-navig… ↗
Source Article
Guide to Constructing Product Titles for Fashion Ecommerce - Okkular
Fashion is in a constant state of flux, and so are the brands that sell apparel online. Crafting perfect product titles for each product is challenging. Remember, the product title is often the first detail your customers see or read, making it crucial for capturing their attention and finding the r…
Also cited by
Original Research
Baymard Institute
· Original study ↗
Methodology
Attributed to Baymard Institute research in Okkular blog without date or link; vintage approximated from article period.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Users encountering unclear or overly complicated product titles: 25% purchase abandonment rate. Source: Baymard Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-unclear-titles-purchase-abandonment
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<blockquote cite="https://lighthousedata.io/data/baymard-unclear-titles-purchase-abandonment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- purchase abandonment rate for Users encountering unclear or overly complicated product titles<br><small>Source: Baymard Institute (2023) · <a href="https://lighthousedata.io/data/baymard-unclear-titles-purchase-abandonment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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