B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- purchase abandonment rate for eCommerce shoppers (2021)
Almost 80% of customers abandon their purchases if an eCommerce site lacks basic capabilities like easy navigation, relevant search results, and clear product information.
- Reported as 'almost 80%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Consulting
Primary
Tier C
https://levar.io/creating-compelling-customer-experiences-with-your-ecommerce-store/ ↗
Source Article
*This is the fourth and final blog in our Winter 2021 series on how small-to-mid-sized eCommerce businesses can gain a competitive edge through accessible and affordable technology.
We’ve covered a lot in this blog series—from building a cross platform strategy to consistent customer communication. …
Original Research
Forrester Consulting
· Original study ↗
Methodology
Forrester Consulting study cited by vendor blog; value reported as 'almost 80%', exact figure not stated
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
eCommerce shoppers: 80% purchase abandonment rate. Source: Forrester Consulting (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-poor-site-capabilities-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-poor-site-capabilities-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- purchase abandonment rate for eCommerce shoppers<br><small>Source: Forrester Consulting (2021) · <a href="https://lighthousedata.io/data/cart-abandonment-poor-site-capabilities-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.