B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
47%
47% -- purchase abandonment rate for online customers (2014)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
E-tailing Group
Primary
Tier C
https://www.conversioner.com/blog/boost-ecommerce-conversions ↗
Source Article
How to boost eCommerce conversions on your website - Conversioner
Maximizing the number of sales you make is a fundamental part of running a store. This applies to online businesses just as much as brick and mortar ones. If you have an eCommerce website, boosting a website’s eCommerce conversion rate is something that’s definitely in your best interest.
What conve…
Original Research
E-tailing Group
· Original study ↗
Methodology
Based on E-tailing Group survey cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online customers: 47% purchase abandonment rate. Source: E-tailing Group (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/checkout-shipping-fee-abandonment-47
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<blockquote cite="https://lighthousedata.io/data/checkout-shipping-fee-abandonment-47" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- purchase abandonment rate for online customers<br><small>Source: E-tailing Group (2014) · <a href="https://lighthousedata.io/data/checkout-shipping-fee-abandonment-47" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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