B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- purchase abandonment rate for online grocery shoppers (2020)
50% of consumers did not buy the original desired item when facing out-of-stock product options or inaccurate search results.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
IRi
Primary
Tier B
https://www.labelinsight.com/blogs/navigate-the-lasting-impacts-of-covid-19-to-boost-product-discove… ↗
Source Article
Navigate the Lasting Impacts of COVID-19 to Boost Product Discoverability and Consumer Trust - Label Insight
Posted July 28, 2020
As COVID-19 cases rise again, it’s clear there will be a lasting impact on the way consumers shop online. According to a survey through IRi, 35% of consumers are proactively taking care of their physical and emotional health more now versus before COVID-19. For CPG brands and re…
Original Research
IRi
· Original study ↗
Methodology
IRi survey cited by Label Insight
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online grocery shoppers: 50% purchase abandonment rate. Source: IRi (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-abandon-purchase-out-of-stock-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-abandon-purchase-out-of-stock-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- purchase abandonment rate for online grocery shoppers<br><small>Source: IRi (2020) · <a href="https://lighthousedata.io/data/consumers-abandon-purchase-out-of-stock-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.