B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- subscription churn rate for US streaming services (2022)
The average churn rate for streaming services in the US is approximately 37 percent.
- Estimated average across SVOD/streaming services
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Deloitte
Primary
Tier B
https://digitalmedianet.com/streaming-ads-could-benefit-the-total-entertainment-system/ ↗
Source Article
Streaming Ads Could Benefit the Total Entertainment System
Streaming Ads Could Benefit the Total Entertainment System
Content Insider #764 – Big Issues
By Andy Marken – [email protected]
“I’m a reasonable guy. But I’ve just experienced some very unreasonable things.” – Jack Burton, “Big Trouble in Little China,” 20th Century Fox, 1986
It was a sign of our …
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte estimate cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US streaming services: 37% subscription churn rate. Source: Deloitte (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-svod-churn-rate-2022
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<blockquote cite="https://lighthousedata.io/data/us-svod-churn-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- subscription churn rate for US streaming services<br><small>Source: Deloitte (2022) · <a href="https://lighthousedata.io/data/us-svod-churn-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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