B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- subscription churn rate for Supplement & wellness brand subscription programs (2026)
Subscription churn for supplement brands reaches 40% or more within the first 90 days.
- Stated as 40%+
- Applies specifically to the first 90 days
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AudienceTap
Primary
Tier B
https://www.audiencetap.com/industries/supplements-wellness ↗
Source Article
Text-to-Buy for Supplement & Wellness Brands | AudienceTap
Turn supplement buyers into repeat customers
Supplements are built for repeat purchasing — but most brands lose customers between bottles. AudienceTap sends AI-timed reorder prompts before customers run out, and lets them replenish by replying to a text.
14-day free trial | No contract | 500 free me…
Original Research
AudienceTap
· Original study ↗
Methodology
Vendor-reported churn in the first 90 days; stated as '40%+' so value is a floor
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Supplement & wellness brand subscription programs: 40% subscription churn rate. Source: AudienceTap (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subscription-churn-90-days
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<blockquote cite="https://lighthousedata.io/data/subscription-churn-90-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- subscription churn rate for Supplement & wellness brand subscription programs<br><small>Source: AudienceTap (2026) · <a href="https://lighthousedata.io/data/subscription-churn-90-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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