B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- subscription churn rate for global paid streaming subscriptions (2022)
Deloitte predicted a global churn rate of 30% for paid streaming subscriptions in 2022.
- Forecast/prediction
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://digitalmediawire.com/streaming-services-to-see-150m-cancellations-next-year-as-churn-heats-u… ↗
Source Article
Streaming Services to See 150M Cancellations Next Year as Churn Heats Up
The Hollywood Reporter reports: “The global consulting firm Deloitte released its 2022 technology, media and telecom predictions on Wednesday, and one of them is sure to be of interest to companies that are leaders in the streaming business, or hoping to become major players. Specifically, Deloitte …
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte 2022 TMT Predictions forecast of global churn rate for paid streaming video subscriptions in 2022 — a customer retention benchmark. Quoted via The Hollywood Reporter.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global paid streaming subscriptions: 30% subscription churn rate. Source: Deloitte (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-streaming-churn-rate-2022
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<blockquote cite="https://lighthousedata.io/data/global-streaming-churn-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- subscription churn rate for global paid streaming subscriptions<br><small>Source: Deloitte (2022) · <a href="https://lighthousedata.io/data/global-streaming-churn-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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