B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
9.6%
9.6% -- subscription churn rate for Education subscription services (2026)
Education subscriptions experience an average monthly churn rate of 9.6%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
passion.io
Primary
Tier C
https://passion.io/blog/cohort-course-pricing-guide-one-time-payment-vs-subscription-models ↗
Source Article
Cohort Course Pricing Guide: One-Time Payment vs Subscription Models
Cohort Course Pricing Guide: One-Time Payment vs Subscription Models
TL;DR: One-time payments deliver immediate cash flow for growth. Subscriptions build predictable MRR and higher lifetime value. For cohort courses, a hybrid model works best: charge a premium one-time fee for the live experience, t…
Original Research
passion.io
· Original study ↗
Methodology
Monthly churn rate for education subscriptions; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Education subscription services: 9.6% subscription churn rate. Source: passion.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/education-subscription-monthly-churn
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<blockquote cite="https://lighthousedata.io/data/education-subscription-monthly-churn" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.6%</strong> -- subscription churn rate for Education subscription services<br><small>Source: passion.io (2026) · <a href="https://lighthousedata.io/data/education-subscription-monthly-churn" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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