B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- subscription churn rate for Streaming services in UK, Germany, Brazil and Japan (2022)
The average churn rate for streaming services in countries such as the UK, Germany, Brazil, and Japan is about 30 percent.
- Estimated average across SVOD/streaming services in selected international markets
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Deloitte
Primary
Tier B
https://digitalmedianet.com/streaming-ads-could-benefit-the-total-entertainment-system/ ↗
Source Article
Streaming Ads Could Benefit the Total Entertainment System
Streaming Ads Could Benefit the Total Entertainment System
Content Insider #764 – Big Issues
By Andy Marken – [email protected]
“I’m a reasonable guy. But I’ve just experienced some very unreasonable things.” – Jack Burton, “Big Trouble in Little China,” 20th Century Fox, 1986
It was a sign of our …
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte estimate cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Streaming services in UK, Germany, Brazil and Japan: 30% subscription churn rate. Source: Deloitte (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intl-svod-churn-rate-2022
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<blockquote cite="https://lighthousedata.io/data/intl-svod-churn-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- subscription churn rate for Streaming services in UK, Germany, Brazil and Japan<br><small>Source: Deloitte (2022) · <a href="https://lighthousedata.io/data/intl-svod-churn-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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