B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$14
$14 -- ecpm for US iOS rewarded video ads (2025)
According to Udonis' benchmark, rewarded video eCPMs on iOS in the United States average roughly $13.81.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
$14
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Udonis
Primary
Tier C
https://udonis.com/reports/global-mobile-ad-revenue-report-2025 ↗
Source Article
Proven Guide To Monetize A Mobile App With Ads In 2025
Mobile advertising keeps expanding even as in-app purchases plateau. Statista projects total ad spend will reach roughly $798 billion in 2025, with mobile drawing the lion’s share.
That surge explains why founders everywhere aim to monetize a mobile app with ads: the model scales, keeps price-sensit…
Original Research
Udonis
· Original study ↗
Methodology
Udonis global benchmark
Methodology documented
Segmentation
Industrymarketing
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Plain Text
US iOS rewarded video ads: $14 ecpm. Source: Udonis (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ios-rewarded-video-ecpm
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<blockquote cite="https://lighthousedata.io/data/us-ios-rewarded-video-ecpm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$14</strong> -- ecpm for US iOS rewarded video ads<br><small>Source: Udonis (2025) · <a href="https://lighthousedata.io/data/us-ios-rewarded-video-ecpm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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