B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
$2
$2 -- eCPM for Interstitial Ads Global Average (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
65
Source
Playwire
Primary
Tier A
https://www.playwire.com/blog/admob-ecpm-benchmarks-what-publishers-should-expect ↗
Source Article
AdMob eCPM Benchmarks: What Publishers Should Expect
AdMob eCPM Benchmarks: What Publishers Should Expect
September 17, 2025
Editorial Policy
All of our content is generated by subject matter experts with years of ad tech experience and structured by writers and educators for ease of use and digestibility. Learn more about our rigorous interview, cont…
Original Research
Playwire
· Original study ↗
Methodology
Based on industry data and advertiser demand patterns.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Interstitial Ads Global Average: $2 eCPM. Source: Playwire (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interstitial-global-average-ecpm-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/interstitial-global-average-ecpm-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- eCPM for Interstitial Ads Global Average<br><small>Source: Playwire (2025) · <a href="https://lighthousedata.io/data/interstitial-global-average-ecpm-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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