B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$4
$4 -- ecpm for iPad ads (Q2 2012)
iPad's average eCPM was $3.96 in Q2 2012 according to Opera Software.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
Q2 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opera Software
Primary
Tier B
https://digitalmediawire.com/research-mobile-ads-cheapest-on-windows-phones-with-chart/ ↗
Source Article
Research: mobile ads cheapest on Windows phones [with chart]
The average eCPM for iPhones is $2.85, followed by Androids at $2.10, a dollar figure called “effective cost per thousand impressions” that is calculated by dividing total earnings by total number of impressions in thousands.
All other smartphones are far behind the two market leaders in eCPM for th…
Original Research
Opera Software
· Original study ↗
Methodology
eCPM (effective cost per thousand impressions) calculated by dividing total earnings by total impressions in thousands; based on data from Opera's mobile ad platform with 35+ billion monthly impressions.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iPad ads: $4 ecpm. Source: Opera Software (Q2 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ipad-ecpm-q2-2012-opera
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ipad-ecpm-q2-2012-opera" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- ecpm for iPad ads<br><small>Source: Opera Software (Q2 2012) · <a href="https://lighthousedata.io/data/ipad-ecpm-q2-2012-opera" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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