B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$13
$13 -- eCPM for interstitial ads on Android apps in the US (December 2023)
As of December 2023, interstitial ads on Android apps in the US achieved an average eCPM of $12.81 USD.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
$13
Unit
Currency Usd
Data Vintage
December 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
65
Source
Mistplay
Primary
Tier A
https://business.mistplay.com/resources/in-app-advertising-mobile-games ↗
Source Article
Clicks to coins: Your guide to in-app advertising for mobile game monetization | Mistplay
Back to ResourcesClicks to coins: Your guide to in-app advertising for mobile game monetization
April 4, 2024
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Original Research
Mistplay
· Original study ↗
Methodology
Average eCPM for interstitial ads
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
interstitial ads on Android apps in the US: $13 eCPM. Source: Mistplay (December 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interstitial-ads-ecpm-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/interstitial-ads-ecpm-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$13</strong> -- eCPM for interstitial ads on Android apps in the US<br><small>Source: Mistplay (December 2023) · <a href="https://lighthousedata.io/data/interstitial-ads-ecpm-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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