B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$8
$8 -- eCPM for interstitial ads on Android in the UK (Q4 2024)
The average eCPM for interstitial ads on Android in the UK was $8.49 in Q4 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$8
Unit
Currency Usd
Data Vintage
Q4 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
65
Source
Adapty
Primary
Tier A
https://adapty.io/blog/mobile-interstitial-ads/ ↗
Source Article
Interstitial Ads: Examples and Best Practices for 2026
Interstitial ads have become one of the most effective tools in mobile app monetization. With in-app advertising generating two-thirds of global mobile app revenue, full-screen interstitial formats continue to stand out for their high engagement, strong click-through rates, and impressive eCPM bench…
Original Research
Adapty
· Original study ↗
Methodology
Based on Appodeal’s data
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
interstitial ads on Android in the UK: $8 eCPM. Source: Adapty (Q4 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interstitial-ads-eCPM-uk-android-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/interstitial-ads-eCPM-uk-android-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$8</strong> -- eCPM for interstitial ads on Android in the UK<br><small>Source: Adapty (Q4 2024) · <a href="https://lighthousedata.io/data/interstitial-ads-eCPM-uk-android-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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