B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- customer retention rate for US iGaming operators (2025)
The average retention rate for gamblers in the United States is around 65%.
- Reported as an approximate average ('around 65%')
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Optimove
Primary
Tier C
https://born2invest.com/articles/slotland-affiliate-program-review/ ↗
Source Article
Best Slotland Affiliate Program Review ++ 50% Commissions [2025 Update]
Business
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Optimove just dropped a new iGaming report, and there’s one key stat that reveals how you might just be able to get much higher conversion rates on a US audience (read on to find out). Also, if…
Original Research
Optimove
· Original study ↗
Methodology
Optimove iGaming report as cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US iGaming operators: 65% customer retention rate. Source: Optimove (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-gambler-retention-rate-65
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-gambler-retention-rate-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- customer retention rate for US iGaming operators<br><small>Source: Optimove (2025) · <a href="https://lighthousedata.io/data/us-gambler-retention-rate-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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