B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- customer retention rate for HelloFresh (2021)
Among customers who first tried HelloFresh in 2021, 15% made another purchase after 12 months.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2021
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Bloomberg
Primary
Tier B
https://www.bloomberg.com/professional/second-measure/meal-kit-market-share-analysis/ ↗
Source Article
How HelloFresh's 2021 growth reflects a maturing meal kit industry
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Original Research
Bloomberg
· Original study ↗
Methodology
Bloomberg Second Measure data
Segmentation
IndustryRetail
Company SizeEnterprise
RegionUS
Cite this stat
Plain Text
HelloFresh: 15% customer retention rate. Source: Bloomberg (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hello-fresh-retention-rate-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hello-fresh-retention-rate-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- customer retention rate for HelloFresh<br><small>Source: Bloomberg (2021) · <a href="https://lighthousedata.io/data/hello-fresh-retention-rate-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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