B Evidence Grade B Graded under review Safe to Cite Current

89%

89% -- customer retention rate for Patagonia (2026)

Name: Customer Retention Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2026 · Attn Agency

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Attribution: Attn Agency View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

89%

Unit

Percentage

Data Vintage

2026

Entity

Patagonia

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Attn Agency Primary Tier A

https://www.attnagency.com/blog/gen-z-loyalty-program-design-2026 ↗

Confidence: 63/100 Vintage: 2026 Channel: Common Crawl

Source Article

Gen Z Loyalty Program Design: Beyond Points and Discounts in 2026

2026-03-18 Gen Z Loyalty Program Design: Beyond Points and Discounts in 2026 Gen Z Loyalty Program Design: Beyond Points and Discounts in 2026 Traditional loyalty programs are dead to Gen Z. Points-for-discounts feels transactional and outdated to a generation that values authenticity, community, an…

Also cited by

forbes.com https://www.forbes.com/

2026-08-22

customerexperiencedive.com https://www.customerexperiencedive.com/

2026-08-22

Original Research

Attn Agency · Original study ↗

Segmentation

IndustryRetail RegionGlobal RoleAll marketers Channelcontent

Cite this stat

Plain Text

Patagonia: 89% customer retention rate. Source: Attn Agency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-retention-patagonia

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<blockquote cite="https://lighthousedata.io/data/customer-retention-patagonia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- customer retention rate for Patagonia<br><small>Source: Attn Agency (2026) · <a href="https://lighthousedata.io/data/customer-retention-patagonia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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