B
Evidence Grade B
Graded
under review
Safe to Cite
Current
95%
95% -- customer retention rate for BarkBox (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Modern Retail
Primary
Tier C
https://www.modernretail.co/sponsored/dtc-brands-are-driving-customer-loyalty-through-social-good/ ↗
Source Article
More DTC brands are using ethical products and messaging to drive subscriptions
Also cited by
retaildive.com
https://www.retaildive.com/
2026-08-15
pymnts.com
https://www.pymnts.com/
2026-08-15
electroiq.com
https://electroiq.com/
2026-08-15
Original Research
Modern Retail
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
BarkBox: 95% customer retention rate. Source: Modern Retail (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/barkbox-retention-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/barkbox-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- customer retention rate for BarkBox<br><small>Source: Modern Retail (2026) · <a href="https://lighthousedata.io/data/barkbox-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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