B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- digital ad revenue growth rate for US digital advertising revenues (Q1 2019)
US digital advertising revenues grew 18% year-over-year in Q1 2019 compared to Q1 2018.
- PwC did not audit the survey information
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
Q1 2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Interactive Advertising Bureau (IAB)
Primary
Tier A
https://www.alistdaily.com/lifestyle/us-digital-ad-revenues-reach-in-q1-2019/ ↗
Source Article
IAB: US Digital Ad Revenues Reach $28.4B In Q1 2019, Highest Q1 Yet
US digital advertising revenues for Q1 2019 were the strongest first quarter on record, the Interactive Advertising Bureau (IAB) reports. The landmark $28.4 billion represents an 18 percent rise over Q1 2018, which IAB attributes to the quality of digital marketing today.
The latest IAB Internet Adv…
Original Research
Interactive Advertising Bureau (IAB)
· Original study ↗
Methodology
Year-over-year comparison to Q1 2018.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US digital advertising revenues: 18% digital ad revenue growth rate. Source: Interactive Advertising Bureau (IAB) (Q1 2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-digital-ad-revenue-growth-q1-2019
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<blockquote cite="https://lighthousedata.io/data/us-digital-ad-revenue-growth-q1-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- digital ad revenue growth rate for US digital advertising revenues<br><small>Source: Interactive Advertising Bureau (IAB) (Q1 2019) · <a href="https://lighthousedata.io/data/us-digital-ad-revenue-growth-q1-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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