B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35.4%
35.4% -- digital ad revenue growth rate for Advertising industry (per IAB reports) (2021)
Advertising industry revenue grew by 35.4% in 2021 according to reports by IAB.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35.4%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
IAB (Interactive Advertising Bureau)
Primary
Tier B
https://www.silverpush.co/blogs/top-digital-video-advertising-trends-to-watch-for-in-2021/ ↗
Source Article
Top Digital Video Advertising Trends to Watch for in 2021 - Silverpush
Top Digital Video Advertising Trends to Watch for in 2021 | 25 Jan, 2021
The year 2020 was an unusual year that turned both health and economy upside down. The pandemic has led more and more businesses, both small and big, to go online. This has resulted in an increase in the investment in digital m…
Original Research
IAB (Interactive Advertising Bureau)
· Original study ↗
Methodology
Appears in a related-articles teaser on the page; attributed to IAB reports on advertising industry revenue.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Advertising industry (per IAB reports): 35.4% digital ad revenue growth rate. Source: IAB (Interactive Advertising Bureau) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ad-industry-revenue-growth-2021
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<blockquote cite="https://lighthousedata.io/data/digital-ad-industry-revenue-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.4%</strong> -- digital ad revenue growth rate for Advertising industry (per IAB reports)<br><small>Source: IAB (Interactive Advertising Bureau) (2021) · <a href="https://lighthousedata.io/data/digital-ad-industry-revenue-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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