B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
15%
15% -- digital ad revenue growth rate for Global digital advertising (2024)
Global digital advertising revenue grew 15% year-on-year in 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB / PwC
Primary
Tier B
https://dimensionmarketresearch.com/report/digital-marketing-spending-market/ ↗
Source Article
Digital Marketing Spending Market Size & Trends 2025-2034
Market Overview
The Global Digital Marketing Spending Market is anticipated to reach USD 818.6 billion in 2025 and is forecast to expand at a CAGR of 9.4% between 2025 and 2034, reaching approximately USD 1,844.8 billion by 2034, driven by rising investments in online advertising, data-driven market…
Original Research
IAB / PwC
· Original study ↗
Methodology
IAB / PwC Internet Advertising Revenue Report cited by Dimension Market Research
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Global digital advertising: 15% digital ad revenue growth rate. Source: IAB / PwC (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-digital-ad-revenue-growth-2024
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<blockquote cite="https://lighthousedata.io/data/global-digital-ad-revenue-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- digital ad revenue growth rate for Global digital advertising<br><small>Source: IAB / PwC (2024) · <a href="https://lighthousedata.io/data/global-digital-ad-revenue-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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