B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16.9%
16.9% -- digital ad revenue growth rate for US digital advertising (H1 2019)
Digital ad revenue in H1 2019 reached $57.9 billion, representing a 16.9% increase over H1 2018 per the Interactive Advertising Bureau.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
16.9%
Unit
Percentage
Data Vintage
H1 2019
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Interactive Advertising Bureau (IAB)
Primary
Tier B
https://t2marketinginternational.com/daily-minute-master-series-june-23-2020/ ↗
Source Article
Daily Minute Master Series – June 23, 2020
Social Media
This Start-Up is Using AI to Suggest Emojis, Social Content for SMBs
There is no shortage of options for social media management tools; there are more than 300 listed on the marketing technology landscape. And HelloWoofy isn’t on it yet, but th…
Original Research
Interactive Advertising Bureau (IAB)
· Original study ↗
Methodology
Year-over-year growth vs H1 2018, per IAB report
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
US digital advertising: 16.9% digital ad revenue growth rate. Source: Interactive Advertising Bureau (IAB) (H1 2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-digital-ad-revenue-growth-h1-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-digital-ad-revenue-growth-h1-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.9%</strong> -- digital ad revenue growth rate for US digital advertising<br><small>Source: Interactive Advertising Bureau (IAB) (H1 2019) · <a href="https://lighthousedata.io/data/us-digital-ad-revenue-growth-h1-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.