B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35.4%
35.4% -- digital ad revenue growth rate for Digital advertising industry (per IAB revenue reports) (2021)
Digital advertising industry revenue grew a record 35.4% in 2021 according to reports by the IAB.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35.4%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB (Interactive Advertising Bureau)
Primary
Tier C
https://www.silverpush.co/blogs/how-contextual-intelligence-keeps-brands-out-of-harms-way/ ↗
Source Article
How Contextual Intelligence Keeps Brands Out of Harm’s Way - Silverpush
How Contextual Intelligence Keeps Brands Out of Harm’s Way | 01 Jul, 2021
For marketers, ensuring brand safety is a must considering the diverse nature of the content on the internet. Online world is filled with brand unsafe content, which can be classified into more than a dozen unsafe categories s…
Original Research
IAB (Interactive Advertising Bureau)
· Original study ↗
Methodology
Record industry revenue growth in 2021 attributed to IAB reports; figure appears in a related-article teaser block on the page. IAB Internet Advertising Revenue Report covers US internet ad revenue.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital advertising industry (per IAB revenue reports): 35.4% digital ad revenue growth rate. Source: IAB (Interactive Advertising Bureau) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iab-digital-ad-revenue-growth-2021
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<blockquote cite="https://lighthousedata.io/data/iab-digital-ad-revenue-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.4%</strong> -- digital ad revenue growth rate for Digital advertising industry (per IAB revenue reports)<br><small>Source: IAB (Interactive Advertising Bureau) (2021) · <a href="https://lighthousedata.io/data/iab-digital-ad-revenue-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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