B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35.4%
35.4% -- digital ad revenue growth rate for Advertising industry revenue (per IAB reports) (2021)
Advertising industry revenue grew by 35.4% in 2021 according to IAB reports.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35.4%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB (Interactive Advertising Bureau)
Primary
Tier C
https://www.silverpush.co/blogs/contextual-advertising-is-more-cost-efficient-than-behavioral-advert… ↗
Source Article
Contextual Advertising Is More Cost-Efficient Than Behavioral Advertising - Silverpush
Contextual Advertising Is More Cost-Efficient Than Behavioral Advertising | 02 Dec, 2021
Digital advertising has become an indispensable tool for marketers to achieve their advertising goals. Broadly speaking, there are two main types of digital advertising – behavioral and contextual.
The debate on…
Original Research
IAB (Interactive Advertising Bureau)
· Original study ↗
Methodology
Cited by Silverpush blog as 'reports by IAB'; consistent with IAB Internet Advertising Revenue Report growth figure for 2021; secondary citation.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Advertising industry revenue (per IAB reports): 35.4% digital ad revenue growth rate. Source: IAB (Interactive Advertising Bureau) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iab-ad-industry-revenue-growth-35-4-pct-2021
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<blockquote cite="https://lighthousedata.io/data/iab-ad-industry-revenue-growth-35-4-pct-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.4%</strong> -- digital ad revenue growth rate for Advertising industry revenue (per IAB reports)<br><small>Source: IAB (Interactive Advertising Bureau) (2021) · <a href="https://lighthousedata.io/data/iab-ad-industry-revenue-growth-35-4-pct-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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