B
Evidence Grade B
Safe to Cite
Current
15.1%
15.1% -- ad spend for US CTV ad spending (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
EMARKETER
Primary
Tier A
https://www.emarketer.com/content/faq-on-local-marketing--how-ai--ctv--digital-ooh-reshaping-local-a… ↗
Source Article
FAQ on local marketing: How AI, CTV, and digital OOH are reshaping local advertising
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Article |
Jul 1, 2026
Article |
Jun 30, 2026
Article |
Jun 30, 2026
Article |
Jun 30, 2026
Article |
Jun 30, 2026
Article |
Jun 30, 2026
Article |
Jun 30, 2026
Article |
Jun 30, 2026
Article |
Ju…
Original Research
EMARKETER
· Original study ↗
Methodology
EMARKETER’s forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US CTV ad spending: 15.1% ad spend. Source: EMARKETER (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ctv-ad-spend-growth-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-ctv-ad-spend-growth-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.1%</strong> -- ad spend for US CTV ad spending<br><small>Source: EMARKETER (2026) · <a href="https://lighthousedata.io/data/us-ctv-ad-spend-growth-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.