B
Evidence Grade B
Safe to Cite
Dated
50.9%
50.9% -- ad spend for Video's share of social network ad spending (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50.9%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Insider Intelligence
Primary
Tier A
https://www.insiderintelligence.com/content/cut-our-2022-us-social-network-ad-spending-forecast-by-9… ↗
Source Article
We cut our 2022 US social network ad spending forecast by $9 billion
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Original Research
Insider Intelligence
· Original study ↗
Methodology
Growing share of social spending
Segmentation
IndustryMedia
RegionUS
Channelsocial
Cite this stat
Plain Text
Video's share of social network ad spending: 50.9% ad spend. Source: Insider Intelligence (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-video-ad-spend-share-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-video-ad-spend-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50.9%</strong> -- ad spend for Video's share of social network ad spending<br><small>Source: Insider Intelligence (2023) · <a href="https://lighthousedata.io/data/social-video-ad-spend-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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