B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
-7.5%
-7.5% -- ad spend for Amazon EU Sponsored Brands (Q1 2025)
In Q1 2025, ad spend for Amazon EU Sponsored Brands decreased by 7.5% year-over-year.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
-7.5%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (3)
Pacvue
Primary
Tier B
https://pacvue.com/it/guides-reports/q1-2025-retail-media-benchmark-report/ ↗
Source Article
Rapporto di benchmark sui media per il commercio al dettaglio del 1° trimestre 2025
Rapporto di benchmark sui media per il commercio al dettaglio del 1° trimestre 2025
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Original Research
Pacvue
· Original study ↗
Methodology
Year-over-year decrease
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon EU Sponsored Brands: -7.5% ad spend. Source: Pacvue (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon_eu_q1_2025_ad_spend_sponsored_brands_decrease
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<blockquote cite="https://lighthousedata.io/data/amazon_eu_q1_2025_ad_spend_sponsored_brands_decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>-7.5%</strong> -- ad spend for Amazon EU Sponsored Brands<br><small>Source: Pacvue (Q1 2025) · <a href="https://lighthousedata.io/data/amazon_eu_q1_2025_ad_spend_sponsored_brands_decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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