B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
-10.5%
-10.5% -- ad spend for Tools & Home Improvement category (2024)
Ad spend in the Tools & Home Improvement category during Prime Day 2024 decreased by 10.5% year-over-year.
- Represents YoY change during Prime Day 2024
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
-10.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Sources (6)
Pacvue
Primary
Tier A
https://pacvue.com/de/guides-reports/2024-prime-day-benchmark-report/ ↗
Source Article
2024 Rapporto di benchmark sul Prime Day
Pacvue 2024 Rapporto di benchmark sul Prime Day
Esploratore interattivo
Esplorate i dati di performance di Amazon Prime Day 2024 nel nostro report di benchmark, che raccoglie i dati pubblicitari di migliaia di marchi di eCommerce in tutte le principali categorie di prodotti. Grazie ai dati approfond…
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Original Research
Pacvue
· Original study ↗
Methodology
eCommerce advertising data from thousands of brands
Methodology documented
Segmentation
IndustryeCommerce
Channelpaid_ads
Cite this stat
Plain Text
Tools & Home Improvement category: -10.5% ad spend. Source: Pacvue (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tools-home-improvement-ad-spend-decrease
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<blockquote cite="https://lighthousedata.io/data/tools-home-improvement-ad-spend-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>-10.5%</strong> -- ad spend for Tools & Home Improvement category<br><small>Source: Pacvue (2024) · <a href="https://lighthousedata.io/data/tools-home-improvement-ad-spend-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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