B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$16,100
$16,100 -- ad spend for Google Ads accounts (case study) (Q2 2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$16,100
Unit
Currency Usd
Data Vintage
Q2 2026
Entity
Sample Size
2
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Agile Growth Labs
Primary
Tier B
https://agilegrowthlabs.com/blog/rebuild-google-ads-account-agent-cpl-dropped-how ↗
Source Article
Google Ads Agent Rebuild Cuts CPL 28%
Original Research
Agile Growth Labs
· Original study ↗
Methodology
Monthly ad spend reduction from Q1 2026 ($16,100) to Q2 2026 ($10,250), a -36.3% change
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Google Ads accounts (case study): $16,100 ad spend. Source: Agile Growth Labs (Q2 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-monthly-spend-reduction-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-monthly-spend-reduction-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$16,100</strong> -- ad spend for Google Ads accounts (case study)<br><small>Source: Agile Growth Labs (Q2 2026) · <a href="https://lighthousedata.io/data/google-ads-monthly-spend-reduction-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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