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3% -- ad spend for Brazil retail media ad spend (2025)

Name: Ad Spend Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-04

2025 · Aunica

In Brazil, only 3% of the advertising budget is allocated to retail media.

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Attribution: Aunica View source

Lighthouse Research Team

Last verified: 2026-08-04 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2025

Entity

Brazil retail media ad spend

Geography

Brazil

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Aunica Primary Tier A

https://www.aunica.com/retail-media-no-ecommerce-brasil-2025/ ↗

Confidence: 65/100 Vintage: 2025 Channel: Cc Extraction

Source Article

Retail Media no E-commerce: Tendência ou Paradigma? Entenda!

O Retail Media já movimenta bilhões e transforma o jeito de anunciar no e-commerce. Explore cases, insights do Fórum ECommerce Brasil e o porquê essa estratégia vai muito além de uma tendência. Leia e entenda o novo jogo da mídia digital. Estivemos presentes no Fórum ECommerce Brasil, realizado entr…

Original Research

Aunica · Original study ↗

Methodology

Current percentage of advertising budget allocated to retail media

Methodology documented

Segmentation

IndustryRetail RegionBrazil Channelpaid_ads

Cite this stat

Plain Text

Brazil retail media ad spend: 3% ad spend. Source: Aunica (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-media-ad-spend-brazil-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/retail-media-ad-spend-brazil-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- ad spend for Brazil retail media ad spend<br><small>Source: Aunica (2025) · <a href="https://lighthousedata.io/data/retail-media-ad-spend-brazil-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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