B Evidence Grade B Safe to Cite Dated

1x -- ad spend for Influencer Marketing sector (2020)

Name: Ad Spend Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2020 · ARPP

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Attribution: ARPP View source

Lighthouse Research Team

Last verified: 2026-08-17 · How we verify data →

Source verified Evidence graded

Value

Unit

Ratio

Data Vintage

2020

Entity

Influencer Marketing sector

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ARPP Primary Tier B

https://www.kolsquare.com/en/blog/is-social-responsability-the-future-of-influence-marketing ↗

Confidence: 72/100 Vintage: 2020 Channel: Deep Crawl

Source Article

Social Responsibility: the future of Influencer Marketing

Is social responsibility the future of Influencer Marketing? In a context where influencer marketing is becoming more and more important in our purchasing decisions, this activation lever is becoming more professional. It is even becoming more responsible! Our experts enlighten you. Consumers are lo…

Original Research

ARPP · Original study ↗

Methodology

Source: Observatory of Responsible Influence conducted by ARPP

Methodology documented

Segmentation

Industrymarketing RoleAll marketers Channelinfluencer

Cite this stat

Plain Text

Influencer Marketing sector: 1x ad spend. Source: ARPP (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-transparency

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<blockquote cite="https://lighthousedata.io/data/influencer-marketing-transparency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1x</strong> -- ad spend for Influencer Marketing sector<br><small>Source: ARPP (2020) · <a href="https://lighthousedata.io/data/influencer-marketing-transparency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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