B
Evidence Grade B
Safe to Cite
Dated
77%
77% -- ad spend for creators (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
afluencer.com
Primary
Tier B
https://afluencer.com/blog/creator-economy-guide ↗
Source Article
Table of Contents
At a time when users are bombarded with ads wherever they go, buyers are more likely to shop from brands with personalized marketing campaigns, and 75% of shoppers agree.
So, how exactly can brands personalize their marketing efforts and establish a bond with their target audience? The short answer:…
Original Research
afluencer.com
· Original study ↗
Methodology
Based on a survey of creators
Segmentation
Industrymarketing
Cite this stat
Plain Text
creators: 77% ad spend. Source: afluencer.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creators-brand-sponsorship-earnings-2021
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<blockquote cite="https://lighthousedata.io/data/creators-brand-sponsorship-earnings-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- ad spend for creators<br><small>Source: afluencer.com (2021) · <a href="https://lighthousedata.io/data/creators-brand-sponsorship-earnings-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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