B Evidence Grade B Safe to Cite Dated

8 -- ad spend for ByteDance and its competitors (2023)

Name: Ad Spend Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2023 · Emarketer

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Attribution: Emarketer View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

Unit

Multiple

Data Vintage

2023

Entity

ByteDance and its competitors

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

69/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Emarketer Primary Tier B

https://www.emarketer.com/content/meta-tiktok-youtube-prepare-face-off-2023-newfronts ↗

Confidence: 78/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Meta, TikTok, and YouTube prepare to face off at 2023 Newfronts

Also cited by

statista.com https://www.statista.com/

2026-08-16

triplewhale.com https://www.triplewhale.com/

2026-08-16

Original Research

Emarketer · Original study ↗

Methodology

In response to potential TikTok ban, ByteDance increases spending on Lemon8.

Segmentation

Industrymarketing

Cite this stat

Plain Text

ByteDance and its competitors: 8 ad spend. Source: Emarketer (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-ban-ad-spend-impact

HTML Embed

<blockquote cite="https://lighthousedata.io/data/tiktok-ban-ad-spend-impact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8</strong> -- ad spend for ByteDance and its competitors<br><small>Source: Emarketer (2023) · <a href="https://lighthousedata.io/data/tiktok-ban-ad-spend-impact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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