B Evidence Grade B Safe to Cite Dated

29.86%

29.86% -- ad spend for Local Business category (2018-04)

Name: Ad Spend Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2018-04 · Agorapulse

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Attribution: Agorapulse View source

Lighthouse Research Team

Last verified: 2026-08-17 · How we verify data →

Source verified Evidence graded

Value

29.86%

Unit

Percentage

Data Vintage

2018-04

Entity

Local Business category

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (10)

Agorapulse Primary Tier A

https://www.agorapulse.com/social-media-lab/facebook-reach-data ↗

Confidence: 91/100 Vintage: 2018-04 Channel: Cc Extraction

Source Article

How to Read Your Ad Performance Data Like an Expert-level CMO - heavysignal.co

How to Read Your Ad Performance Data Like an Expert-level CMO Start Thinking Like a CMO If you’re a new founder who is running their own ads, or you’re a new CMO or growth marketer who somehow got a job they aren’t super qualified for (don’t worry, I won’t tell) & you’re trying to learn the ropes of…

Also cited by

Bowen AI Strategy Group https://www.bowenaistrategygroup.com/answers.html

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agorapulse.com https://www.agorapulse.com/social-media-lab/facebook-reach-data

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Smarter Digital Marketing https://www.smarterdigitalmarketing.co.uk/multi-language-seo/

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SearchLogistics https://www.searchlogistics.com/learn/seo/link-building/edu-backlinks/

2026-08-14

Extend https://www.extend.com/post/top-ecommerce-metrics-and-how-to-calculate-them

2026-08-11

Explain It Simple https://www.explain-it-simple.com/da/ikon-video/

2026-08-17

GoAffPro https://blog.goaffpro.com/ai-influencer-marketing-enhancing-content-creation-and…

2026-08-17

azallon.com.br https://azallon.com.br/desempenho-de-robos-de-atendimento/

2026-08-08

Axis Intelligence https://axis-intelligence.com/what-are-seo-services-a-complete-guide/

2026-08-08

Original Research

Agorapulse · Original study ↗

Methodology

Comparison of Reach in April 2018 to March 2017.

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelsocial

Cite this stat

Plain Text

Local Business category: 29.86% ad spend. Source: Agorapulse (2018-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-reach-by-category-2017-2018-local-business

HTML Embed

<blockquote cite="https://lighthousedata.io/data/facebook-reach-by-category-2017-2018-local-business" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29.86%</strong> -- ad spend for Local Business category<br><small>Source: Agorapulse (2018-04) · <a href="https://lighthousedata.io/data/facebook-reach-by-category-2017-2018-local-business" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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