B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$9,000,000,000
$9,000,000,000 -- black friday online sales for US consumers (Black Friday online spending) (2020-11)
US consumers spent US$9 billion online on Black Friday in 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$9,000,000,000
Unit
Currency Usd
Data Vintage
2020-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://www.retailbiz.com.au/online-retailing/how-to-prepare-for-peak-web-traffic-during-the-holiday… ↗
Source Article
How to prepare for peak web traffic during the holiday period - retailbiz
The 2020 holiday season is expected to shatter global shopping records. Analysts forecast that online holiday spending will reach almost $200 billion, while Australia Post is predicting that a combination of sales events and the Christmas period will drive more than 30 per cent in growth across Aust…
Original Research
Adobe
· Original study ↗
Methodology
Adobe data on US Black Friday 2020 online sales, cited by the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers (Black Friday online spending): $9,000,000,000 black friday online sales. Source: Adobe (2020-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-black-friday-2020-online-sales
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-black-friday-2020-online-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$9,000,000,000</strong> -- black friday online sales for US consumers (Black Friday online spending)<br><small>Source: Adobe (2020-11) · <a href="https://lighthousedata.io/data/us-black-friday-2020-online-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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