B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,042,000,000
$1,042,000,000 -- black friday online sales for US e-commerce sector (Black Friday 2012) (2012)
comScore reported Black Friday 2012 online sales of $1.042 billion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$1,042,000,000
Unit
Currency Usd
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
comScore
Primary
Tier B
http://www.itnews.com/e-commerce/51821/cyber-monday-smashes-online-sales-record ↗
Source Article
Cyber Monday smashes online sales record
Original Research
comScore
· Original study ↗
Methodology
comScore online spending tracker; Black Friday 2012 online sales total, which had held the single-day online sales record before Cyber Monday 2012
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US e-commerce sector (Black Friday 2012): $1,042,000,000 black friday online sales. Source: comScore (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-2012-online-sales-comscore
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-2012-online-sales-comscore" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,042,000,000</strong> -- black friday online sales for US e-commerce sector (Black Friday 2012)<br><small>Source: comScore (2012) · <a href="https://lighthousedata.io/data/black-friday-2012-online-sales-comscore" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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