B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$9,000,000,000
$9,000,000,000 -- black friday online sales for US ecommerce (2020)
In 2020, US online Black Friday sales reached a record $9 billion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$9,000,000,000
Unit
Currency Usd
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe Analytics
Primary
Tier B
https://www.bizrateinsights.com/resources/black-friday-2021-ecommerce-insights/ ↗
Source Article
Black Friday 2021 Stats for Ecommerce Retailers
Original Research
Adobe Analytics
· Original study ↗
Methodology
Cited figure for 2020 Black Friday online sales
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | $9,000,000,000 | |
| 2021 | $9,500,000,000 | +5.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US ecommerce: $9,000,000,000 black friday online sales. Source: Adobe Analytics (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bf2020-online-black-friday-sales
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bf2020-online-black-friday-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$9,000,000,000</strong> -- black friday online sales for US ecommerce<br><small>Source: Adobe Analytics (2020) · <a href="https://lighthousedata.io/data/bf2020-online-black-friday-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.