B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$3,300,000,000
$3,300,000,000 -- black friday online sales for US Black Friday online sales (2016)
Black Friday online sales reached $3.3 billion, growing more than 20%.
- Attributed to Adobe sales data
- Source text does not explicitly specify country/geography, though USD is used
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$3,300,000,000
Unit
Currency Usd
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://www.optoro.com/returns-news/free-returns-arent-free/ ↗
Source Article
Free Returns aren't Free
Returns Management System (RMS) for Retailers and 3PLs
In the News
Free Returns aren’t Free
A survey by the National Retail Federation last year found that the return rate for all merchandise purchased around the holidays is 2 percent higher than the average rate during the rest of the year. That’s …
Original Research
Adobe
· Original study ↗
Methodology
Adobe sales data, cited by Optoro
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Black Friday online sales: $3,300,000,000 black friday online sales. Source: Adobe (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-online-sales-total
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-online-sales-total" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3,300,000,000</strong> -- black friday online sales for US Black Friday online sales<br><small>Source: Adobe (2016) · <a href="https://lighthousedata.io/data/black-friday-online-sales-total" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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