B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$3,340,000,000
$3,340,000,000 -- black friday online sales for US e-commerce (2016)
A record $3.34 billion was spent online on Black Friday in 2016, an increase of 21.6% from the previous year.
- Based on Adobe's analysis of 22.6 billion visits to retail websites
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$3,340,000,000
Unit
Currency Usd
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://www.gra.world/black-friday-more-people-shopped-over-but-they-spent-less ↗
Source Article
Black Friday: more shopping, less spending - GRA
Black Friday: more shopping, less spending
About 154 million shoppers made purchases at stores or on e-commerce sites this holiday weekend, the National Retail Federation reported Sunday, a bump up from the 151 million people who last year participated in the annual barrage of Black Friday deals.
An…
Original Research
Adobe
· Original study ↗
Methodology
Adobe analysis of 22.6 billion visits to retail websites
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US e-commerce: $3,340,000,000 black friday online sales. Source: Adobe (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-online-sales-3-34b
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<blockquote cite="https://lighthousedata.io/data/black-friday-online-sales-3-34b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3,340,000,000</strong> -- black friday online sales for US e-commerce<br><small>Source: Adobe (2016) · <a href="https://lighthousedata.io/data/black-friday-online-sales-3-34b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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