B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7%
7% -- marketing budget as percent of revenue for US B2B companies (2025)
In the U.S., typical B2B marketing investment ranges from 7-12% of revenue.
- Reported as a general benchmark range (7-12% of revenue)
- Cybersecurity startups may allocate higher percentages in early years
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hoponline.ai
Primary
Tier C
https://hoponline.ai/blog/how-to-choose-the-right-cybersecurity-marketing-agency-a-buyers-checklist ↗
Source Article
Cybersecurity Marketing Agency: Buyer’s Checklist for 2025
Miglena Angelova
October 22, 2025
Digital Strategy
The cybersecurity industry faces a unique marketing challenge that most agencies simply don't understand, making it essential to partner with a specialized cybersecurity marketing agency. While generic B2B marketers might excel at promoting consumer…
Original Research
hoponline.ai
· Original study ↗
Methodology
Unattributed benchmark stated in article: typical US B2B marketing investment ranges from 7-12% of revenue; midpoint 9.5% used. Article notes cybersecurity startups may allocate higher percentages in early years.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US B2B companies: 7% marketing budget as percent of revenue. Source: hoponline.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-b2b-marketing-budget-percent-revenue
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-b2b-marketing-budget-percent-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- marketing budget as percent of revenue for US B2B companies<br><small>Source: hoponline.ai (2025) · <a href="https://lighthousedata.io/data/us-b2b-marketing-budget-percent-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.