B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
9.5%
9.5% -- marketing budget as percent of revenue for banking, finance, and insurance companies (2026)
Companies in banking, finance, and insurance allocate approximately 9.5% of their revenue to marketing.
- Reported by Sender
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Sender
Primary
Tier C
https://growthfolks.io/finance/best-financial-marketing-agencies/ ↗
Source Article
Top 17 Best Financial Marketing Agencies in 2026
Disclaimer: Growth Folks is not a marketing agency and does not offer agency services. This article is purely editorial. None of the agencies listed paid to be featured. Every marketing company included here was selected based on independent research, public data, and our own evaluation.
We reviewed…
Original Research
Sender
· Original study ↗
Methodology
Cited from Sender; editorial compilation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
banking, finance, and insurance companies: 9.5% marketing budget as percent of revenue. Source: Sender (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/finance-marketing-budget-revenue-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/finance-marketing-budget-revenue-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.5%</strong> -- marketing budget as percent of revenue for banking, finance, and insurance companies<br><small>Source: Sender (2026) · <a href="https://lighthousedata.io/data/finance-marketing-budget-revenue-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.