B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.4%
6.4% -- marketing budget as percent of revenue for Gartner CMO Spend Survey respondents (2021)
According to the Gartner CMO Spend Survey 2021-2022, marketing budgets dropped to 6.4% of total company revenue in 2021.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6.4%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://a-team.global/blog/how-to-get-the-most-of-martech-custom-software-solution/ ↗
Source Article
How Martech Solutions Catapult Your Business to the Top in 2024
Original Research
Gartner
· Original study ↗
Methodology
Gartner annual CMO Spend Survey 2021-2022, cited by A-Team Global
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 6.4% | |
| 2021 (current) | 11% | +71.9% |
| 2025 | 7.7% | -30.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gartner CMO Spend Survey respondents: 6.4% marketing budget as percent of revenue. Source: Gartner (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-percent-revenue-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-budget-percent-revenue-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.4%</strong> -- marketing budget as percent of revenue for Gartner CMO Spend Survey respondents<br><small>Source: Gartner (2021) · <a href="https://lighthousedata.io/data/marketing-budget-percent-revenue-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.