B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
9%
9% -- marketing budget as percent of revenue for US mid-size and large firms (Q1 2026)
The 35th edition of The CMO Survey found marketing budgets accounted for 9.0% of revenues among mid-size and large firms.
- Sample skews mid-size and large firms and should not be used as a small-business benchmark
- 97% of respondents are VP level or above
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Sample Size
308
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The CMO Survey (Duke University Fuqua School of Business)
Primary
Tier A
https://digitalmedianinja.com/blog/mckinney-tx-seo-companies ↗
Source Article
McKinney SEO Companies: Costs & How to Choose (2026)
McKinney SEO Companies: Costs & How to Choose (2026)
The average local SEO retainer is $1,557/mo (Ahrefs, 439 providers). See what McKinney SEO companies charge, who's actually local, and how to vet them free.
- The average local SEO retainer is $1,557 per month across 439 SEO service providers. Age…
Original Research
The CMO Survey (Duke University Fuqua School of Business)
· Original study ↗
Methodology
CMO Survey 35th edition, Duke Fuqua, fielded Jan 7–29, 2026; 97% VP or above
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mid-size and large firms: 9% marketing budget as percent of revenue. Source: The CMO Survey (Duke University Fuqua School of Business) (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-percent-revenue-2026
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-percent-revenue-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- marketing budget as percent of revenue for US mid-size and large firms<br><small>Source: The CMO Survey (Duke University Fuqua School of Business) (Q1 2026) · <a href="https://lighthousedata.io/data/marketing-budget-percent-revenue-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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