B
Evidence Grade B
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Safe to Cite
Recent
7.7%
7.7% -- marketing budget as percent of revenue for Gartner CMO Spend Survey respondents (2025)
Marketing budgets have flatlined at 7.7% of company revenue according to the Gartner CMO Spend Survey 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://demandfactor.com/insights/ ↗
Source Article
Latest B2B Trends & Insights | DemandFactor
Whitepaper
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Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner CMO Spend Survey 2025
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 6.4% | |
| 2021 | 11% | +71.9% |
| 2025 (current) | 7.7% | -30.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gartner CMO Spend Survey respondents: 7.7% marketing budget as percent of revenue. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budgets-7-7-percent-revenue-2025
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<blockquote cite="https://lighthousedata.io/data/marketing-budgets-7-7-percent-revenue-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget as percent of revenue for Gartner CMO Spend Survey respondents<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/marketing-budgets-7-7-percent-revenue-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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