B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- online shopping penetration for UK population (2023)
An estimated 82% of the UK population do some form of shopping online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2023
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
DNS Research Federation
Primary
Tier B
https://dnsrf.org/blog/internet-users-sleepwalking-into-trouble---two-thirds-in-the-dark-on-basic-in… ↗
Source Article
Internet users sleepwalking into trouble: two thirds in the dark on basic internet terms as online scams soar | DNS Research Federation
Internet users sleepwalking into trouble: two thirds in the dark on basic internet terms as online scams soar
The DNS Research Federation today calls on the Government to commit to a major investment in Internet education. This comes on the back of new research, which reveals that less than a third …
Original Research
DNS Research Federation
· Original study ↗
Methodology
Cited estimate in DNS Research Federation article
Methodology documented
Segmentation
Industryecommerce
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
UK population: 82% online shopping penetration. Source: DNS Research Federation (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-online-shopping-population-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-online-shopping-population-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- online shopping penetration for UK population<br><small>Source: DNS Research Federation (2023) · <a href="https://lighthousedata.io/data/uk-online-shopping-population-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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