B
Evidence Grade B
Graded
under review
Safe to Cite
Current
85%
85% -- online shopping penetration for Danish consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alpha Agency
Primary
Tier C
https://alphaagency.dk/digital-markedsfoering/ ↗
Source Article
Digital Markedsføring På Alle Kanaler
Original Research
Alpha Agency
· Original study ↗
Methodology
Agency blog claim; original survey source not cited. Value stated as 'more than 85%'.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Danish consumers: 85% online shopping penetration. Source: Alpha Agency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/danes-online-shopping-past-6-months
HTML Embed
<blockquote cite="https://lighthousedata.io/data/danes-online-shopping-past-6-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- online shopping penetration for Danish consumers<br><small>Source: Alpha Agency (2026) · <a href="https://lighthousedata.io/data/danes-online-shopping-past-6-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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