B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- online shopping penetration for Marketers (Slovakia) (2025)
For more than 90% of marketers in Slovakia, online shopping is natural for categories like fashion, cosmetics, and books.
- Applies specifically to fashion, cosmetics, and books categories
- Source states 'more than 90%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media / Stratégie
Primary
Tier B
https://amask.sk/online-nakupovanie-marketeri-vs-spotrebitelia/ ↗
Source Article
Online nakupovanie: marketéri vs. bežní spotrebitelia
Séria Paralelné svety opäť ukazuje, že žijeme v inej bubline, než si často pripúšťame. Najnovšie dáta z prieskumu Stratégií a WPP Media odhaľujú výrazné rozdiely v tom, ako marketéri a bežní spotrebitelia nakupujú online – od šírky kategórií až po samotný rozhodovací proces. To, čo je pre nás digitá…
Original Research
WPP Media / Stratégie
· Original study ↗
Methodology
Survey by Stratégie and WPP Media (Paralelné svety series); value stated as 'more than 90%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers (Slovakia): 90% online shopping penetration. Source: WPP Media / Stratégie (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-online-shopping-fashion-cosmetics-books-90pct
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<blockquote cite="https://lighthousedata.io/data/marketers-online-shopping-fashion-cosmetics-books-90pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- online shopping penetration for Marketers (Slovakia)<br><small>Source: WPP Media / Stratégie (2025) · <a href="https://lighthousedata.io/data/marketers-online-shopping-fashion-cosmetics-books-90pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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